A Multi-modal Analysis of the Impact of Subtitle Translation in the American Version of "Empresses in the Palace" on Cultural Dissemination

Abstract

In the context of globalization, the rise of Chinese historical dramas on the world stage offers rich material for studying the multi-modal role of subtitle translation, exemplified by the American version of "Empresses in the Palace." This paper delves into the impact of subtitle translation strategies on cultural dissemination within this drama using multi-modal theory. The drama, set against the backdrop of the imperial harem of the Qing Dynasty, chronicles the growth of Zhen Huan. Following its success in Asia, adjustments were made to the American version to align with the viewing preferences of American audiences. Through multi-modal analysis, it is revealed that within the visual modality, costumes and settings facilitate translation comprehension. In the auditory modality, synchronization challenges need addressing, while the voice characteristics of characters influence subtitle choices. Furthermore, translators must prioritize cultural differences when considering the interplay between textual and cultural modalities. Subtitle translation exerts a positive influence on cultural dissemination, facilitating the promotion of traditional Chinese culture, the spread of the Mandarin language, and the fostering of cultural self-confidence. Nevertheless, this study acknowledges its limitations. Future research endeavors can further advance the globalization of Chinese culture by deepening the exploration of cultural elements, broadening the sample scope, and incorporating quantitative analysis.