Vol. 19 (2023): 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

View Vol. 19 (2023): 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

September 23-24, 2023 | Edinburgh, United Kingdom

Editors: Gerald Bartlett, Jie Zhang

ISBN: 979-8-89183-010-3

Published: 02-11-2023

Preface

  • Preface: 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

    Gerald Bartlett, Jie Zhang
    I
    DOI: https://doi.org/10.54097/hbem.v19i.11670

Articles

  • The Influence of Film Marketing Strategy on the Film Box Office

    Zihao Liu
    1-5
    DOI: https://doi.org/10.54097/hbem.v19i.11744

  • Quantitative trading models based on Sufficient Dimension Reduction and Ensemble Learning

    Jiaheng Wang
    6-16
    DOI: https://doi.org/10.54097/hbem.v19i.11746

  • Unveiling the Predictive Power: Comparative Analysis of Cutting-Edge Deep Learning Models for Stock Price Forecasting

    Minghao Guan, Yuanjin Zhu, Bo Xiao
    17-29
    DOI: https://doi.org/10.54097/hbem.v19i.11747

  • Research and Analysis Based on Pricing of Used Sailboats in the World and Hong Kong

    Yi Ding, Zhiji Wang, Jiacheng Sun
    30-37
    DOI: https://doi.org/10.54097/hbem.v19i.11749

  • The impact of internal controls on quality corporate development

    Yanghui Zhang, Yeting Sun, Zexin Bi
    38-46
    DOI: https://doi.org/10.54097/hbem.v19i.11750

  • Research on GGDP evaluation system based on DPSIR and Grey prediction model

    Zhuochen Li, Beiyu Yuan, Zhihua Wang
    47-53
    DOI: https://doi.org/10.54097/hbem.v19i.11757

  • Driver Analysis of High-end Sausage Brands in Shanghai City

    Jianrong Li
    54-64
    DOI: https://doi.org/10.54097/hbem.v19i.11758

  • TOPSIS Tobacco Business Enterprise Based on Entropy Weight Method Cigarette new product evaluation model construction

    Xudong Wu
    65-72
    DOI: https://doi.org/10.54097/hbem.v19i.11759

  • The Relationship Between Exchange Rates and Interest Rates: Evidence from the U.S. and Europe

    Huihui Wang
    73-84
    DOI: https://doi.org/10.54097/hbem.v19i.11761

  • Risk spillover effect of real estate industry and banking industry

    Yuwei He
    85-94
    DOI: https://doi.org/10.54097/hbem.v19i.11766

  • The Environmental Impact on the Airline Industry and Financial Analysis of Air China, China Southern Airlines, and China Eastern Airlines

    Yubing Yao
    95-100
    DOI: https://doi.org/10.54097/hbem.v19i.11792

  • Impact of Corporate ESG Performance on Equity Returns

    Ning Chen
    101-110
    DOI: https://doi.org/10.54097/hbem.v19i.11796

  • Examining Green Trade under the Green Economy between China and the countries along the Belt and Road

    Shuhan Pan
    111-117
    DOI: https://doi.org/10.54097/hbem.v19i.11798

  • Nature of Equity, Media Attention and ESG

    Muran Li
    118-127
    DOI: https://doi.org/10.54097/hbem.v19i.11799

  • Can Unmanned Supermarkets Become Leaders in the New Retail Era: Industry Status and Improvement Measures

    Tingxuan Zhao
    128-136
    DOI: https://doi.org/10.54097/hbem.v19i.11802

  • Comparative Study of Obamacare and Trumpcare: From the Perspective of Liberal International Order

    Zuyi Li
    137-144
    DOI: https://doi.org/10.54097/hbem.v19i.11803

  • The Effect of Corporate Digitalization on Investment Efficiency: Analysis of Theory and Model Design

    Haohua Zhou
    145-149
    DOI: https://doi.org/10.54097/hbem.v19i.11809

  • Population Ageing, Industrial Structure and Innovation Efficiency

    Yanfeng Yang
    150-157
    DOI: https://doi.org/10.54097/hbem.v19i.11810

  • The Impact of Educational Development on the Economy in China and the United States

    Haoyuan Jia
    158-164
    DOI: https://doi.org/10.54097/hbem.v19i.11866

  • The Impact of Information Asymmetry on Investment Behavior in the Stock Market

    Yuwei Wang
    165-170
    DOI: https://doi.org/10.54097/hbem.v19i.11867

  • The Development Trend of Japan's Aging Population and Its Main Impact on the Economy

    Yue Chu
    171-176
    DOI: https://doi.org/10.54097/hbem.v19i.11869

  • Assessing the Effectiveness and Limitations of ESG in Portfolio Investment

    Jiayi Huang
    177-182
    DOI: https://doi.org/10.54097/hbem.v19i.11872

  • Study on the Relationship between Energy Structure Change and Economic Structure in China

    Cheng Chen
    183-187
    DOI: https://doi.org/10.54097/hbem.v19i.11873

  • The Prediction of Stock Index and Gold Price Using ARIMA Model

    Qifan Gao
    188-194
    DOI: https://doi.org/10.54097/hbem.v19i.11874

  • Research on the Development Path of International Economy and Trade Driven by "The Belt and Road Initiative"

    Yuanlong Gao
    195-199
    DOI: https://doi.org/10.54097/hbem.v19i.11876

  • Examining on the Impact of Government Policies on Real Estate Enterprises

    Shing Yat Au-yeung, Ke Chen, Yuchen Li
    200-207
    DOI: https://doi.org/10.54097/hbem.v19i.11877

  • Cause and Impacts of Interrupted Fund Supply of Real Estates in China: A Comparative Analysis

    Yunxiang Lu, Chengzhi Yan, Wanting Yu
    208-213
    DOI: https://doi.org/10.54097/hbem.v19i.11878

  • Corporate Financial Risk from the Perspective of Financing Structure: Evidence from Sunac China

    Tong Yang
    214-218
    DOI: https://doi.org/10.54097/hbem.v19i.11879

  • Analysis of Big Data Application in Real Estate Investment

    Yifan Guo
    219-224
    DOI: https://doi.org/10.54097/hbem.v19i.11880

  • Comparative Analysis of the Real Estate Market in Different Countries

    Jinyang Cong
    225-229
    DOI: https://doi.org/10.54097/hbem.v19i.11881

  • Analysis and Forecasting of Influencing Factors of Real Estate Price in Haikou City

    Xiaohai Zhang
    230-236
    DOI: https://doi.org/10.54097/hbem.v19i.11882

  • An Empirical Study of the Impact of the Black Swan Event on the Stock Prices of Listed Companies - A Case Study of the BMW "Ice Cream" Event

    Han Wang
    237-243
    DOI: https://doi.org/10.54097/hbem.v19i.11883

  • Analysis of Pepsi’s Advertising Marketing Strategy

    Xiaoke Chen
    244-249
    DOI: https://doi.org/10.54097/hbem.v19i.11884

  • Analysis of Marketing Strategy of NIO’s New Energy Vehicles

    Chenfeng Diao
    250-254
    DOI: https://doi.org/10.54097/hbem.v19i.11885

  • Promotion and Resistance: The Difficulty and Resolution of Establishing News Paywall in China

    Ruiyang Cheng
    255-260
    DOI: https://doi.org/10.54097/hbem.v19i.11886

  • Analysis of JD.com's Acquisition of Deppon

    Yitian Sun, Qiong Wang, Yushan Gao
    261-267
    DOI: https://doi.org/10.54097/hbem.v19i.11887

  • Evaluating Amazon's Environmental, Social, and Governance Performance

    Wong Hoi Hei
    268-274
    DOI: https://doi.org/10.54097/hbem.v19i.11888

  • Analysis on the Way of Short Video Platform Guiding Media Users to Carry out Self-marketing: Taking Kuaishou as an Example

    Qinglin Liu
    275-279
    DOI: https://doi.org/10.54097/hbem.v19i.11889

  • Storytelling: An Emotional Branding Approach Based on Consumer Experience--The Case of LEGO

    Ruitong Liu, Xiaorui Yang, Zeyu Ye
    280-285
    DOI: https://doi.org/10.54097/hbem.v19i.11890

  • Financial Analysis and Valuation on Southwest Airlines

    Jiawei Wang
    286-292
    DOI: https://doi.org/10.54097/hbem.v19i.11891

  • Analysis of NVIDIA's Acquisition of Mellanox Tech-nologies, Ltd. Based on PEG and EVA Valuation Model

    Yuxiang Yin
    293-300
    DOI: https://doi.org/10.54097/hbem.v19i.11892

  • The Choice of Backdoor-liked Listing on the New Third Board Company

    Yinghong Ma
    301-306
    DOI: https://doi.org/10.54097/hbem.v19i.11893

  • Value Assessment of Internet Healthcare Enterprises Based on DCF and EVA: Evidence from JD Health

    Maoxiang Ding
    307-313
    DOI: https://doi.org/10.54097/hbem.v19i.11894

  • Analysis of the Difficult Problems of Corporate Financing from the Perspective of Securities Business

    Suyang Duan
    314-321
    DOI: https://doi.org/10.54097/hbem.v19i.11895

  • Analysis of Enterprise Merger and Reorganization Based on DCF Valuation Model

    Yuchen Dai
    322-326
    DOI: https://doi.org/10.54097/hbem.v19i.11924

  • The Advantages and Risks of M&A Across Country: Evidence from Infineon

    Yutong Chen
    327-333
    DOI: https://doi.org/10.54097/hbem.v19i.11928

  • Anta Sports International Acquisition Battle: From Nothing to Something and From Small to Big Metamorphosis

    Xinyue Jiang, Honglin Zhang, Fangfei Zhao
    334-344
    DOI: https://doi.org/10.54097/hbem.v19i.11931

  • Analysis of REITs in the Post-epidemic Era: Evidence from Boshi Shekou Industrial Park

    Yuhan La, Ruoyu Wu, Muyang Zhang
    345-351
    DOI: https://doi.org/10.54097/hbem.v19i.11932

  • Evaluating the Impact of Airbnb on Social Equality

    Zhehao Fu, Hongying Zhu, Fengming Pan
    352-367
    DOI: https://doi.org/10.54097/hbem.v19i.11933

  • How Key Opinion Leader Triggers Consumer Response: A New Way to Market Absorption in Digital Marketing - A Case Study Based on the National Brand Florasis

    Nannan Lu
    368-373
    DOI: https://doi.org/10.54097/hbem.v19i.11935

  • The Impact of Scarcity Marketing Models on Consumer Behavior in the Luxury Industry - The Case of Hermes

    Shuai Wang
    374-379
    DOI: https://doi.org/10.54097/hbem.v19i.11937

  • Analysis of the Brand Marketing Strategies of Coca-Cola on TikTok

    Le Wang
    380-385
    DOI: https://doi.org/10.54097/hbem.v19i.11938

  • Local Brands Use Traditional Ethnic Culture to Shape Consumer Stickiness: Taking Huaxizi Brand as an Example

    Zhihui Tang
    386-392
    DOI: https://doi.org/10.54097/hbem.v19i.11940

  • Using the Literature Analysis Method to Analyze the Marketing Strategy of Virtual Image in the Meta-universe

    Zitong Yan
    393-398
    DOI: https://doi.org/10.54097/hbem.v19i.11974

  • An Overview of the Factors that Influence Purchasing Intentions in Online Reviews

    Jingyi Ge, Haoxuan He, Yicheng Huang, Jiacheng Wei
    399-407
    DOI: https://doi.org/10.54097/hbem.v19i.11975

  • How does the COVID-19 Affect the Shanghai Composite Index and How does this Affect Investors' Portfolio

    Weiyou Li
    408-415
    DOI: https://doi.org/10.54097/hbem.v19i.11976

  • Analysis of Will's Acquisition of Omnivision

    Zongyu Wu
    416-423
    DOI: https://doi.org/10.54097/hbem.v19i.11977

  • Analysis of Corporate Mergers and Acquisitions: Evidence from Baidu's Acquisition of YY Live

    Siru Chen, Shan Lu, Yashu Yang
    424-433
    DOI: https://doi.org/10.54097/hbem.v19i.11978

  • Competitive Analysis and Valuation Application of ChatGPT in the Artificial Intelligence Industry

    Changhao Li, Weihong Yan, Xiyan Zhang
    434-439
    DOI: https://doi.org/10.54097/hbem.v19i.11979

  • Analysis of Enterprise Valuation and Future Development Trends of BYD Company

    Ye Lai, Dongliang Li, Yida Luo, Guosheng Wu
    440-449
    DOI: https://doi.org/10.54097/hbem.v19i.11980

  • Analysis of the Evolution of the Multiple Factors Financing Model

    Zhichun Liao, Zanrong Lin, Xianze Quan
    450-458
    DOI: https://doi.org/10.54097/hbem.v19i.11981

  • A Discussion on the Marketing Strategy of Chinese Local Brand of Manly Personal Care Industry: The Case of Make Sense

    Shunlang He
    459-464
    DOI: https://doi.org/10.54097/hbem.v19i.11982

  • Virtual Anchors in the Metaverse: Exploring the Future of Live Broadcasting in the Digital Age

    Zhixun Chen
    465-472
    DOI: https://doi.org/10.54097/hbem.v19i.11983

  • The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

    Baocheng Chen
    473-477
    DOI: https://doi.org/10.54097/hbem.v19i.11984

  • Analysis of Marketing Strategies of Cross-border E-commerce Platforms in the United States-Shein

    Yuting Chen
    478-483
    DOI: https://doi.org/10.54097/hbem.v19i.11985

  • Analysis of BYD’s Overseas Marketing Strategy based on 4P Theory

    Shuning Hong, Rouxue Li, Zerui Li, Mingzhen Wei
    484-490
    DOI: https://doi.org/10.54097/hbem.v19i.11987

  • Analyze the Marketing Strategy of Mixue Ice-cream&Tea Based on 4C Theory

    Chi Zhang
    491-495
    DOI: https://doi.org/10.54097/hbem.v19i.11988

  • Analyse the Operation and Management of Taobao Platform through the Case Study Method and Make Recommendations for Improvement

    Minghaotian Zheng
    496-501
    DOI: https://doi.org/10.54097/hbem.v19i.11989

  • Analysis of Microsoft’s Acquisition of Activision Blizzard Base on Precedent Transaction Analysiss

    Qizhou Zhang
    502-508
    DOI: https://doi.org/10.54097/hbem.v19i.11990

  • Problems and Countermeasures of Green Financial Market in Gansu Province

    Zhuoyi Wu
    509-518
    DOI: https://doi.org/10.54097/hbem.v19i.11993

  • Research on the motivation and economic benefit of LBX Pharmacy Chain Joint Stock Company

    Rutao Feng
    519-526
    DOI: https://doi.org/10.54097/hbem.v19i.11994

  • Analysis of the Impact of Online Advertising Strategy on Convenience Food Consumers' Purchasing Behavior

    Yingjie Liao
    527-532
    DOI: https://doi.org/10.54097/hbem.v19i.11996

  • Analysis of the Evolution Law of China's Economic Growth and Carbon Emissions

    Yunhong Chi
    533-539
    DOI: https://doi.org/10.54097/hbem.v19i.11997

  • Analysis of the Implementation of AI Techniques in Valuation for Science and Technology Industry

    Yizhou Ding
    540-546
    DOI: https://doi.org/10.54097/hbem.v19i.11998

  • The Impact of the COVID-19 on the International Financial Market

    Caiwei Zhang
    547-551
    DOI: https://doi.org/10.54097/hbem.v19i.11999

  • IDM Innovation: A Case Study of Intel's Acquisition of Tower Semiconductor

    Junyu Li
    552-558
    DOI: https://doi.org/10.54097/hbem.v19i.12000

  • Research on the Determinants of Poverty in Different Countries

    Yutong Zhang
    559-570
    DOI: https://doi.org/10.54097/hbem.v19i.12020

  • An Associative Analysis Method to Estimate Impact between Financial Market Risk and Macroeconomic Risk

    Jinjia Tu
    571-579
    DOI: https://doi.org/10.54097/hbem.v19i.12031

  • A Method for Predicting the Macro Environment of Enterprise Management Based on Linear Models

    Zhengxuan Hu
    580-591
    DOI: https://doi.org/10.54097/hbem.v19i.12035

  • Multi-modal Analysis of Water Milk Consumption Preferences and Influencing Factors——Based on Shanghai's Generation Z Crowd

    Jianrong Li
    592-600
    DOI: https://doi.org/10.54097/hbem.v19i.12040

  • Analysis of Risks in Corporate M&A: Evidence from Gree Electric Appliances Acquiring Yinlong New Energy

    Ruolin Ma, Siqi Qiao, Kawai Tsoi
    601-610
    DOI: https://doi.org/10.54097/hbem.v19i.12088

  • Impacts of ESG Factor on Corporation Evaluation: Evidence from BYD’s Acquisition of Xi’an XIVO Bus

    Yubo Cheng, Meitong Dong, Yunzhen Wu
    611-619
    DOI: https://doi.org/10.54097/hbem.v19i.12093

  • "Snow King" Counterattack: Mixue Ice Cream & Tea Brand Marketing Upgrade Strategy

    Yajing Ji
    620-624
    DOI: https://doi.org/10.54097/hbem.v19i.12094

  • Analysis of the Impact of Artificial Intelligence on Digital Marketing

    Neil Ma
    625-631
    DOI: https://doi.org/10.54097/hbem.v19i.12097

  • Analysis of KFC's Marketing Strategy on the Short Video Platform

    Sichen Shen
    632-637
    DOI: https://doi.org/10.54097/hbem.v19i.12105

  • The Influence of COVID-19 Epidemic on the Financial Market of China Energy Industry

    Mengwen Li
    638-645
    DOI: https://doi.org/10.54097/hbem.v19i.12108

  • Analysis of Marketing Strategy in Life Beauty Industry

    Yuyi Zhao
    646-650
    DOI: https://doi.org/10.54097/hbem.v19i.12109

  • The Impact of Soaring Crude Oil Prices on the Air Transportation Industry Index

    Kaibo Wang
    651-659
    DOI: https://doi.org/10.54097/hbem.v19i.12110

  • Application of Deep Learning in Regional Financial Risk Assessment and Prediction

    Yingkai Ma
    660-665
    DOI: https://doi.org/10.54097/hbem.v19i.12401

  • Research on the Influence of Listed Companies' Strategy on Financing Cost

    Tian Yang
    666-681
    DOI: https://doi.org/10.54097/hbem.v19i.12606

  • Help the Hong Kong Second-hand Sailboat Broker Make a Big Profit

    Yutong Gu
    682-694
    DOI: https://doi.org/10.54097/hbem.v19i.12607

  • What a Federal Reserve Hikes Interest Rates Effect Bond Price and the Enlightenment to Investors

    Zhuzhi Cai
    695-703
    DOI: https://doi.org/10.54097/hbem.v19i.12608

  • Stock and Foreign Exchange Markets under the Pandemic

    Wanying Wang
    704-710
    DOI: https://doi.org/10.54097/hbem.v19i.12609

  • Quantitative Multi-factor Stock Selection Strategy Based on Internet Service Industry

    Yue Zhuang
    711-716
    DOI: https://doi.org/10.54097/hbem.v19i.12610

  • The Impact of the Federal Reserve's Interest Rate Hike on Gold Futures Prices: The Dynamic Trend

    Jiayi Guo
    717-724
    DOI: https://doi.org/10.54097/hbem.v19i.12631

  • The Impact of the Current Energy Crisis on Small Enterprises and How to Adverse its Effects

    Fangyuan Yue
    725-731
    DOI: https://doi.org/10.54097/hbem.v19i.12636

  • Fisher's Separation Theorem and its Limitations

    Xinyu He
    732-735
    DOI: https://doi.org/10.54097/hbem.v19i.12639

  • Valuation of the Secondary Market and Suggestions for Chinese Market: Evidence from Coca Cola

    Minxue Huang
    736-741
    DOI: https://doi.org/10.54097/hbem.v19i.12642

  • How Excess Goodwill Affects Firms' Green Innovation Capacity: A Firm Life Cycle-Based Perspective

    Xiaojia Wang, Zhuolin Du
    742-751
    DOI: https://doi.org/10.54097/hbem.v19i.13577

  • Analysis of Apple's Classic Ads - Strengths and Weaknesses

    Ruitao Wang
    752-759
    DOI: https://doi.org/10.54097/hbem.v19i.13578