Vol. 19 (2023): 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

September 23-24, 2023 | Edinburgh, United Kingdom

Editors: Gerald Bartlett, Jie Zhang

ISBN: 979-8-89183-010-3

Published: 02-11-2023

Preface

Preface: 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

Gerald Bartlett, Jie Zhang

I

Articles

The Influence of Film Marketing Strategy on the Film Box Office

Zihao Liu

1-5
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Quantitative trading models based on Sufficient Dimension Reduction and Ensemble Learning

Jiaheng Wang

6-16
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Unveiling the Predictive Power: Comparative Analysis of Cutting-Edge Deep Learning Models for Stock Price Forecasting

Minghao Guan, Yuanjin Zhu, Bo Xiao

17-29
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Research and Analysis Based on Pricing of Used Sailboats in the World and Hong Kong

Yi Ding, Zhiji Wang, Jiacheng Sun

30-37
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The impact of internal controls on quality corporate development

Yanghui Zhang, Yeting Sun, Zexin Bi

38-46
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Research on GGDP evaluation system based on DPSIR and Grey prediction model

Zhuochen Li, Beiyu Yuan, Zhihua Wang

47-53
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Driver Analysis of High-end Sausage Brands in Shanghai City

Jianrong Li

54-64
- PDF
TOPSIS Tobacco Business Enterprise Based on Entropy Weight Method Cigarette new product evaluation model construction

Xudong Wu

65-72
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The Relationship Between Exchange Rates and Interest Rates: Evidence from the U.S. and Europe

Huihui Wang

73-84
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Risk spillover effect of real estate industry and banking industry

Yuwei He

85-94
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The Environmental Impact on the Airline Industry and Financial Analysis of Air China, China Southern Airlines, and China Eastern Airlines

Yubing Yao

95-100
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Impact of Corporate ESG Performance on Equity Returns

Ning Chen

101-110
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Examining Green Trade under the Green Economy between China and the countries along the Belt and Road

Shuhan Pan

111-117
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Nature of Equity, Media Attention and ESG

Muran Li

118-127
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Can Unmanned Supermarkets Become Leaders in the New Retail Era: Industry Status and Improvement Measures

Tingxuan Zhao

128-136
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Comparative Study of Obamacare and Trumpcare: From the Perspective of Liberal International Order

Zuyi Li

137-144
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The Effect of Corporate Digitalization on Investment Efficiency: Analysis of Theory and Model Design

Haohua Zhou

145-149
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Population Ageing, Industrial Structure and Innovation Efficiency

Yanfeng Yang

150-157
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The Impact of Educational Development on the Economy in China and the United States

Haoyuan Jia

158-164
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The Impact of Information Asymmetry on Investment Behavior in the Stock Market

Yuwei Wang

165-170
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The Development Trend of Japan's Aging Population and Its Main Impact on the Economy

Yue Chu

171-176
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Assessing the Effectiveness and Limitations of ESG in Portfolio Investment

Jiayi Huang

177-182
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Study on the Relationship between Energy Structure Change and Economic Structure in China

Cheng Chen

183-187
- PDF
The Prediction of Stock Index and Gold Price Using ARIMA Model

Qifan Gao

188-194
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Research on the Development Path of International Economy and Trade Driven by "The Belt and Road Initiative"

Yuanlong Gao

195-199
- PDF
Examining on the Impact of Government Policies on Real Estate Enterprises

Shing Yat Au-yeung, Ke Chen, Yuchen Li

200-207
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Cause and Impacts of Interrupted Fund Supply of Real Estates in China: A Comparative Analysis

Yunxiang Lu, Chengzhi Yan, Wanting Yu

208-213
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Corporate Financial Risk from the Perspective of Financing Structure: Evidence from Sunac China

Tong Yang

214-218
- PDF
Analysis of Big Data Application in Real Estate Investment

Yifan Guo

219-224
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Comparative Analysis of the Real Estate Market in Different Countries

Jinyang Cong

225-229
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Analysis and Forecasting of Influencing Factors of Real Estate Price in Haikou City

Xiaohai Zhang

230-236
- PDF
An Empirical Study of the Impact of the Black Swan Event on the Stock Prices of Listed Companies - A Case Study of the BMW "Ice Cream" Event

Han Wang

237-243
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Analysis of Pepsi’s Advertising Marketing Strategy

Xiaoke Chen

244-249
- PDF
Analysis of Marketing Strategy of NIO’s New Energy Vehicles

Chenfeng Diao

250-254
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Promotion and Resistance: The Difficulty and Resolution of Establishing News Paywall in China

Ruiyang Cheng

255-260
- PDF
Analysis of JD.com's Acquisition of Deppon

Yitian Sun, Qiong Wang, Yushan Gao

261-267
- PDF
Evaluating Amazon's Environmental, Social, and Governance Performance

Wong Hoi Hei

268-274
- PDF
Analysis on the Way of Short Video Platform Guiding Media Users to Carry out Self-marketing: Taking Kuaishou as an Example

Qinglin Liu

275-279
- PDF
Storytelling: An Emotional Branding Approach Based on Consumer Experience--The Case of LEGO

Ruitong Liu, Xiaorui Yang, Zeyu Ye

280-285
- PDF
Financial Analysis and Valuation on Southwest Airlines

Jiawei Wang

286-292
- PDF
Analysis of NVIDIA's Acquisition of Mellanox Tech-nologies, Ltd. Based on PEG and EVA Valuation Model

Yuxiang Yin

293-300
- PDF
The Choice of Backdoor-liked Listing on the New Third Board Company

Yinghong Ma

301-306
- PDF
Value Assessment of Internet Healthcare Enterprises Based on DCF and EVA: Evidence from JD Health

Maoxiang Ding

307-313
- PDF
Analysis of the Difficult Problems of Corporate Financing from the Perspective of Securities Business

Suyang Duan

314-321
- PDF
Analysis of Enterprise Merger and Reorganization Based on DCF Valuation Model

Yuchen Dai

322-326
- PDF
The Advantages and Risks of M&A Across Country: Evidence from Infineon

Yutong Chen

327-333
- PDF
Anta Sports International Acquisition Battle: From Nothing to Something and From Small to Big Metamorphosis

Xinyue Jiang, Honglin Zhang, Fangfei Zhao

334-344
- PDF
Analysis of REITs in the Post-epidemic Era: Evidence from Boshi Shekou Industrial Park

Yuhan La, Ruoyu Wu, Muyang Zhang

345-351
- PDF
Evaluating the Impact of Airbnb on Social Equality

Zhehao Fu, Hongying Zhu, Fengming Pan

352-367
- PDF
How Key Opinion Leader Triggers Consumer Response: A New Way to Market Absorption in Digital Marketing - A Case Study Based on the National Brand Florasis

Nannan Lu

368-373
- PDF
The Impact of Scarcity Marketing Models on Consumer Behavior in the Luxury Industry - The Case of Hermes

Shuai Wang

374-379
- PDF
Analysis of the Brand Marketing Strategies of Coca-Cola on TikTok

Le Wang

380-385
- PDF
Local Brands Use Traditional Ethnic Culture to Shape Consumer Stickiness: Taking Huaxizi Brand as an Example

Zhihui Tang

386-392
- PDF
Using the Literature Analysis Method to Analyze the Marketing Strategy of Virtual Image in the Meta-universe

Zitong Yan

393-398
- PDF
An Overview of the Factors that Influence Purchasing Intentions in Online Reviews

Jingyi Ge, Haoxuan He, Yicheng Huang, Jiacheng Wei

399-407
- PDF
How does the COVID-19 Affect the Shanghai Composite Index and How does this Affect Investors' Portfolio

Weiyou Li

408-415
- PDF
Analysis of Will's Acquisition of Omnivision

Zongyu Wu

416-423
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Analysis of Corporate Mergers and Acquisitions: Evidence from Baidu's Acquisition of YY Live

Siru Chen, Shan Lu, Yashu Yang

424-433
- PDF
Competitive Analysis and Valuation Application of ChatGPT in the Artificial Intelligence Industry

Changhao Li, Weihong Yan, Xiyan Zhang

434-439
- PDF
Analysis of Enterprise Valuation and Future Development Trends of BYD Company

Ye Lai, Dongliang Li, Yida Luo, Guosheng Wu

440-449
- PDF
Analysis of the Evolution of the Multiple Factors Financing Model

Zhichun Liao, Zanrong Lin, Xianze Quan

450-458
- PDF
A Discussion on the Marketing Strategy of Chinese Local Brand of Manly Personal Care Industry: The Case of Make Sense

Shunlang He

459-464
- PDF
Virtual Anchors in the Metaverse: Exploring the Future of Live Broadcasting in the Digital Age

Zhixun Chen

465-472
- PDF
The Impact of Marketing Strategy on Consumers' Purchasing Decisions in the Computer Gaming Aspect

Baocheng Chen

473-477
- PDF
Analysis of Marketing Strategies of Cross-border E-commerce Platforms in the United States-Shein

Yuting Chen

478-483
- PDF
Analysis of BYD’s Overseas Marketing Strategy based on 4P Theory

Shuning Hong, Rouxue Li, Zerui Li, Mingzhen Wei

484-490
- PDF
Analyze the Marketing Strategy of Mixue Ice-cream&Tea Based on 4C Theory

Chi Zhang

491-495
- PDF
Analyse the Operation and Management of Taobao Platform through the Case Study Method and Make Recommendations for Improvement

Minghaotian Zheng

496-501
- PDF
Analysis of Microsoft’s Acquisition of Activision Blizzard Base on Precedent Transaction Analysiss

Qizhou Zhang

502-508
- PDF
Problems and Countermeasures of Green Financial Market in Gansu Province

Zhuoyi Wu

509-518
- PDF
Research on the motivation and economic benefit of LBX Pharmacy Chain Joint Stock Company

Rutao Feng

519-526
- PDF
Analysis of the Impact of Online Advertising Strategy on Convenience Food Consumers' Purchasing Behavior

Yingjie Liao

527-532
- PDF
Analysis of the Evolution Law of China's Economic Growth and Carbon Emissions

Yunhong Chi

533-539
- PDF
Analysis of the Implementation of AI Techniques in Valuation for Science and Technology Industry

Yizhou Ding

540-546
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The Impact of the COVID-19 on the International Financial Market

Caiwei Zhang

547-551
- PDF
IDM Innovation: A Case Study of Intel's Acquisition of Tower Semiconductor

Junyu Li

552-558
- PDF
Research on the Determinants of Poverty in Different Countries

Yutong Zhang

559-570
- PDF
An Associative Analysis Method to Estimate Impact between Financial Market Risk and Macroeconomic Risk

Jinjia Tu

571-579
- PDF
A Method for Predicting the Macro Environment of Enterprise Management Based on Linear Models

Zhengxuan Hu

580-591
- PDF
Multi-modal Analysis of Water Milk Consumption Preferences and Influencing Factors——Based on Shanghai's Generation Z Crowd

Jianrong Li

592-600
- PDF
Analysis of Risks in Corporate M&A: Evidence from Gree Electric Appliances Acquiring Yinlong New Energy

Ruolin Ma, Siqi Qiao, Kawai Tsoi

601-610
- PDF
Impacts of ESG Factor on Corporation Evaluation: Evidence from BYD’s Acquisition of Xi’an XIVO Bus

Yubo Cheng, Meitong Dong, Yunzhen Wu

611-619
- PDF
"Snow King" Counterattack: Mixue Ice Cream & Tea Brand Marketing Upgrade Strategy

Yajing Ji

620-624
- PDF
Analysis of the Impact of Artificial Intelligence on Digital Marketing

Neil Ma

625-631
- PDF
Analysis of KFC's Marketing Strategy on the Short Video Platform

Sichen Shen

632-637
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The Influence of COVID-19 Epidemic on the Financial Market of China Energy Industry

Mengwen Li

638-645
- PDF
Analysis of Marketing Strategy in Life Beauty Industry

Yuyi Zhao

646-650
- PDF
The Impact of Soaring Crude Oil Prices on the Air Transportation Industry Index

Kaibo Wang

651-659
- PDF
Application of Deep Learning in Regional Financial Risk Assessment and Prediction

Yingkai Ma

660-665
- PDF
Research on the Influence of Listed Companies' Strategy on Financing Cost

Tian Yang

666-681
- PDF
Help the Hong Kong Second-hand Sailboat Broker Make a Big Profit

Yutong Gu

682-694
- PDF
What a Federal Reserve Hikes Interest Rates Effect Bond Price and the Enlightenment to Investors

Zhuzhi Cai

695-703
- PDF
Stock and Foreign Exchange Markets under the Pandemic

Wanying Wang

704-710
- PDF
Quantitative Multi-factor Stock Selection Strategy Based on Internet Service Industry

Yue Zhuang

711-716
- PDF
The Impact of the Federal Reserve's Interest Rate Hike on Gold Futures Prices: The Dynamic Trend

Jiayi Guo

717-724
- PDF
The Impact of the Current Energy Crisis on Small Enterprises and How to Adverse its Effects

Fangyuan Yue

725-731
- PDF
Fisher's Separation Theorem and its Limitations

Xinyu He

732-735
- PDF
Valuation of the Secondary Market and Suggestions for Chinese Market: Evidence from Coca Cola

Minxue Huang

736-741
- PDF
How Excess Goodwill Affects Firms' Green Innovation Capacity: A Firm Life Cycle-Based Perspective

Xiaojia Wang, Zhuolin Du

742-751
- PDF
Analysis of Apple's Classic Ads - Strengths and Weaknesses

Ruitao Wang

752-759
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Vol. 19 (2023): 2nd International Conference on Economic Management and Foreign Trade (EMFT 2023)

Preface

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