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  • The Influence of Perceived Cultural Identity on Consumer Purchase Intention of Ethnic Cultural Products: The Mediating Role of Perceived Value -- A Case Study of Liangshan Yi Embroidery Cultural Products

    Jianmei Su
    222-232
    13-06-2023
    DOI: https://doi.org/10.54097/hbem.v9i.9066

  • Exploring the Impact of Cultural Arts Management on the Development of the Cultural Industry

    Yaxuan Liu
    76-81
    19-11-2024
    DOI: https://doi.org/10.54097/f00g4g74

  • How Does Cultural Planning Empower Historic District and Urban Regeneration ----Case in the China Baroque Historical Street in Daowai District, Harbin

    Yinuo Zhang
    197-203
    24-02-2024
    DOI: https://doi.org/10.54097/rsv0gm42

  • The Development Experience of Japan and South Korea's Cultural Soft Power and Its Enlightenment to China

    Zhiyuan Xie
    1-7
    16-06-2024
    DOI: https://doi.org/10.54097/d40nkx29

  • A Study on Strategies for Promoting Regional Economic Development through the Cultural Industry

    Zaiyuan Li, Nan Yan
    144-148
    16-05-2024
    DOI: https://doi.org/10.54097/tjxn4717

  • Research on the Integration of Localized Communication and Marketing Strategies of Global Brands in a Cross-cultural Context: Taking Starbucks as an Example

    Chang Shu
    138-142
    24-12-2024
    DOI: https://doi.org/10.54097/4p4dbk21

  • Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory

    Xuan Wang, Xinqi Zhao, Yiran Zhao
    120-125
    24-12-2024
    DOI: https://doi.org/10.54097/k4x10r17

  • Research on the Impact of Digital Media on the Communication of Cultural Heritage and Development Strategies -- Taking “Escape from the British Museum” as an Example

    Keying Liang
    79-86
    15-10-2024
    DOI: https://doi.org/10.54097/fbeb2324

  • The Impact of Japan's Cultural Diplomacy on the Construction of Japan's Traditional Cultural Soft Power

    Peiyan Xia
    21-30
    16-06-2024
    DOI: https://doi.org/10.54097/zvh93w50

  • MiHoYo Case Study--Taking Development of Genshin Impact

    Jingwei Bi, Shuyuan Hu, Zixi Lin, Zhangyang Ying
    218-222
    10-04-2024
    DOI: https://doi.org/10.54097/qepr5b69

  • Digital Technology Energizes Inter-Museum Cultural Exchange Exhibitions

    Junxiang Cao
    494-503
    05-12-2024
    DOI: https://doi.org/10.54097/yk33zw44

  • The Impact of Consumption Habits on the Development of Cultural Industries: Based on Live Performances

    Wenli Su
    157-165
    15-10-2024
    DOI: https://doi.org/10.54097/f0ge2y54

  • Analyzing the Marketing Strategy of Chinese Cross-border E-commerce from the Perspective of Chinese-American Cultural Differences

    Yanwen Wang
    64-70
    18-07-2024
    DOI: https://doi.org/10.54097/vtztp865

  • The Impact of Cultural Differences on Mergers and Acquisitions: A Comparative Analysis through Case Studies

    Zhijin Su
    17-22
    10-04-2024
    DOI: https://doi.org/10.54097/9p3wc826

  • The Role of Business Negotiation in Business Cooperation--Analysis Based on Cultural Differences

    Siqi Ren
    376-380
    09-04-2024
    DOI: https://doi.org/10.54097/qga9c594

  • Balancing Cultural Heritage Preservation and Cultural Industry Development: The Role and Challenges of Museums

    Fanzhen Qi
    1071-1073
    12-12-2023
    DOI: https://doi.org/10.54097/hbem.v21i.14961

  • Study On the Influence of Animation Films and Television on Meme Culture Research

    Zicheng Shan
    317-322
    15-10-2024
    DOI: https://doi.org/10.54097/z04ywd91

  • Nationalism versus Internationalism in International Law in the Field of Cultural Relics Recovery

    Jingyi Liu
    907-914
    08-08-2024
    DOI: https://doi.org/10.54097/bxnqc069

  • The relationship between cultural diversity and regional economic development

    Shihan Cheng
    635-639
    12-12-2023
    DOI: https://doi.org/10.54097/hbem.v21i.14708

  • Research on Cultivating Cross-Cultural Communication Skills in Business Students in the Context of Globalization

    Jiarong Rao
    8-12
    19-11-2024
    DOI: https://doi.org/10.54097/e5zk0240

  • Research on the Current Development and Optimization of K-pop Industry’s Digital Marketing Strategy

    Mingyang Xu
    132-141
    29-12-2023
    DOI: https://doi.org/10.54097/kn9zbh11

  • Research on value realization mode of digital culture and tourism platform

    Mihan Zheng
    535-540
    11-04-2023
    DOI: https://doi.org/10.54097/hbem.v8i.7267

  • Cultural Communication Strategies of Luxury Brands in The Era of New Media

    Wenyun Cai
    421-428
    05-04-2023
    DOI: https://doi.org/10.54097/hbem.v7i.7005

  • Accessibility Analysis and Site Selection Suggestions for Cultural Complexes in Nanjing

    Jiangrui Guo, Jingyang Xu
    80-89
    08-02-2025
    DOI: https://doi.org/10.54097/g2y58r31

  • Research on the Marketization and Globalization Development Model of Cultural and Creative Industries: Analysis Based on the Globalization Development of Musical Theatre

    Jing Bi
    252-258
    15-10-2024
    DOI: https://doi.org/10.54097/931k1373
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